The American Society of Clinical Oncology (ASCO) will be one of several trade shows and meetings scheduled this year where exhibitors will be booking professional talent for presentations and demonstrations among other talent to enhance the attendee experience.
Located at Lakeside Center in Chicago, Illinois, the event known as the premier educational and scientific event of the oncology sector, will hold its meeting again at McCormick Place, 2301 S. Lake Shore Drive, from June 3 through 7, 2011
Health care professionals such as oncologists, nurses, pharmacists, genetic counselors, and others will Share and learn about the latest advances in cancer research and development and patient care. Over 26,600 professionals attended scientific and educational sessions at last year’s show that offered advanced information on the diagnosis and treatment of patients with cancer. This year the conference invites attendees to “Patients. Pathways. Progress.” the theme for this year’s Annual Meeting.
Attendees can connect with colleagues while networking and sharing experiences, and test new technologies in the exhibit areas. Visitors will be exposed to newer and more advanced techniques and practices demonstrated by professionally trained presenters who are extremely talented at explaining specific information with exhibit attendees looking for a way to improve their practices and their patients’ lives.
The trade show events are not like other gatherings and conferences, and even though electronic connections via social networking sites (Twitter, LinkedIn and others, for example) can help in distributing information, the most effective method of absorbing the information is still generally delivered eye-to-eye.
Professional spokespersons make it their business to know company products and services to explain them in ways visitors understand. At trade shows and conventions, trade show models are in their natural element so they project comfort and confidence to prospects and customers.
Exhibitors continue to discover more uses and value of using demonstrators and presenters at their trade shows and exhibits; they also staff their booths for generating leads, sales, and new revenue. There’s no added expense for airfare, hotel rooms or transportation; the bookings are handled efficiently and precisely so that exhibitors can concentrate on cementing relationships and deals at the show.
And using an experienced agency for finding, screening, and booking experienced personnel makes all the difference to exhibitors.